Friday, November 6, 2009

lip watches

History

Founded in 1867, Lip has a truly prestigious history, and has the recognition of being the “Renault” of the watch world in France. Before becoming the first in the market to become design led, Lip began by mass producing watches and chronographs for the French army and air force during First and Second World Wars. During the early 1970’s, changes in the market led to a need for product redesign. Seven high profile external and multi disciplined designers were drafted in to redesigning watches and create 2 unique collections. The outcome carved a promising pathway for the brand, whose styles can be seen nowadays with the likes of Diesel and Nixon. Of the seven designers, Roger Tallon (designer of France’s iconic TGV high speed train) has arguably been the most influential, and his work can now be seen in the Mach 2000 collection.

0 comments:

Post a Comment